Latest posts

Soft Goat presenting the fall/winter collection in Stockholm
Daily

Soft Goat presenting the fall/winter collection in Stockholm

For a couple of weeks Soft Goat presented their autumn campaign shot in New York which I presented here on...
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NK opens up a new sportswear department
Daily

NK opens up a new sportswear department

The iconic department store NK in Stockholm have big plans ahead and for the last couple of years it seams...
Read More
The best overshirts right now
Daily

The best overshirts right now

For the last couple years the blazer have been unrivaled by the overshirt and I'm not surprised. The era have...
Read More

Best items right now

Travel

Pictures from my favorite places in the recent years

Rome
Travel

Rome

The perfect weekend destination in the spring with your girlfriend or boyfriend, Rome is definitely one of the most romantic and charismatic...
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Chamonix
Travel

Chamonix

First time in the Alps and I couldn't have wished for a better experience. Since I love skiing it's quiet...
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VENICE
Travel

VENICE

Together with Omega I had the best possible time in Venice for the launch of the new Aqua Terra watch design...
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Paris
Travel

Paris

Paris is beautiful in the spring and sometimes you just feel like moving here. All though is one of my...
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Daily

Observations, objects, places and everything in between

Soft Goat presenting the fall/winter collection in Stockholm
Daily

Soft Goat presenting the fall/winter collection in Stockholm

For a couple of weeks Soft Goat presented their autumn campaign shot in New York which I presented here on...
Read More
NK opens up a new sportswear department
Daily

NK opens up a new sportswear department

The iconic department store NK in Stockholm have big plans ahead and for the last couple of years it seams...
Read More
The best overshirts right now
Daily

The best overshirts right now

For the last couple years the blazer have been unrivaled by the overshirt and I'm not surprised. The era have...
Read More

Work

Recent collaborations

Shots for TWC
Work

Shots for TWC

A couple of months ago a did a small shoot with The Workers Club to demonstrate how I preferably would...
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Event with Hendricks gin at Rosendals Trädgård
Work

Event with Hendricks gin at Rosendals Trädgård

Last week I had the great honor of hosting a picnic together with Hendricks Gin at the beautiful Rosendals Trädgård...
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Gant 70th anniversary
Work

Gant 70th anniversary

This year Gant turns 70th years as a brand and I am honored to be chosen as one of the...
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Zalando x Stockholm Fashion Week
Work

Zalando x Stockholm Fashion Week

Together with Zalando I put together two different looks for Stockholm Fashion Week to show my favorite pieces from their...
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