Blugiallo – In pursuit of elegance
When I first heard the story about how Blugiallo came to live it felt like I had been in the exact same situation myself. Not that I did anything about it but the two founders of Blugiallo Daniel and Alexander sure did. From what I’ve heard they enjoyed a fantastic dinner in Italy when an old man with an exceptional style walked in to the restaurant and caught their eye in a double breasted suit and well polished shoes. The same situation happened to me when I first visited Milano several years ago. It’s unique and special how older Italian men can dress so elegant, effortless and comfortable at the same time. With that said I’m really fond of what Daniel and Alexander have built with Blugiallo in a short period of time and how Italian craftsmanship meets the Scandinavian minimalism without compromising on any level.
To start this off in the right way I’ll begin to explain how the brand operates which in a way is quite unique if you compare it to fast fashion brands or ready wear brands in general. Blugiallo mainly operates within their made-to-measure service because they believe in uncompromising quality and fit in everything they do. Another element, that for me is the most important, is that every costumer is able to personalize every piece in their wardrobe to perfection. That means that you are able to add a certain quality, making the fit exactly how you want it or adjusting small details in your favorite pieces, something ready to wear actors can’t. My reflection on made-to-measure is that if you once started you can’t be without it. And in my point of view their is no piece that is perfect accept the one you have been able to adjust and personalize yourself.
One of the unique ways of how Blugiallo operates is the way they offer their service, managing to blend traditional craftsmanship and a made to measure service, both with physical showrooms and with a digital, online tailoring experience (to be launched in full this spring). Every customer is treated according to their own unique needs and preferences and the team at Blugiallo takes a lot of pride in making sure their clients needs are met.
I’ve had the pleasure of wearing clothes from Blugiallo for the last few years and it’s been a great experience to say the lest. It’s funny that some pieces gets better with age and for me it all comes down to quality and the right fit. What I’ve learned is that good quality and a good fit will last over time since the natural wear and abrasion won’t harm the garment in the same way when it’s measured to fit your body. Obviously you need to treat the garments well but that is a matter of course to keeping your favorites for the longest of time.
This campaign together with Blugiallo for spring ´20 is something I’m really proud of and it shows how I wear the brand in my way. The slightly looser fit, the handpicked qualities and the monochrome color scheme is ideal for spring and summer. And I must say it’s special to do a campaign wearing clothes that is totally customized to my own needs, it makes is genuine all the way through. The campaign really reflects exactly how I want my clothes to look, fit and feel. For example we designed the jackets almost totally unconstructed which gives a relaxed and natural drape. We also did the jackets a bit longer and lowered the buttoning to make the balance and fit around the chest, back and waist in proportions to the total length. The icing on the cake is of course the wide notch lapels that just feels so right and edgy without being too flashy or dramatic.
We actually had a quite clear view on what pieces we wanted to focus on since my way of dressing really is exactly how Blugiallo presents their ”Soft Tailoring”. Of course there is always a need of a proper navy suit in your closet but the Soft Tailoring is more about adding other qualities such as cotton, linen, silk and merino knitwear instead of heavier fabrics such as wool and cashmere. It’s also about choosing different instead of the classic ones such as knitwear, our take on the chino pants or the not so traditional summer suit. To break this down it actually comes down to four main items for this campaign which is the cotton pants, the polos in merino wool, the summer suit and the perfect single jackets.
The perfect summer suit
What is a perfect summer suit? It can of course me many things and one of them won’t be the answer since it’s a matter of taste and liking. But if you would ask me, I would definitely say that my favorite one would be the beige seersucker suit. The quality itself is a fabric made with a unique cotton weave that causes the thread to bunch together in some places, giving the fabric its trademark bumpy appearance (called “pucker”). A quality that sets a statement to say the least. It’s also a perfect suit to split up wearing the jacket itself with a pair of jeans or chinos and the pants with a knitted polo shirt or crew neck.
You’ll find the suit below.
Beige seersucker suit
The cotton pants
When you think of cotton pants in general the classic chino pants usually comes to mind. I love a good pair of chinos but what we wanted to do for this campaign was to make our own take on the perfect chino with a more tailored approach. We decided to do it in a classic cotton quality and adding a higher waist, single crease and a 5 cm turn-up we. We also did thd cut slightly more straight since we wanted to get a natural drape that also worked well with the jackets. The result is in my opinion ideal.
You’ll find the pants I’m wearing below.
Chinos off white twill, Chinos beige twill, Beige seersucker
The polos and knitwear
A perfect way to dress down a suit or jacket is change out the shirt and tie with knitwear preferably a polo shirt or a crew neck. Adding a fine selection of knitwear will make you wardrobe more versatile I you shouldn’t be afraid of wearing merino wool even for summer season since it’s a very breathable fabric. I also love wearing the knitted polos just with a pair of jeans or chinos for summer to get that perfect casual approach which also feels luxurious at the same time.
The summer jackets
We already manage to work through the details of the fit of the perfect summer jacket but we didn’t mention any of the fabric, an equal important matter to reach perfection. For me its all about choosing fabrics that adds that little extra, it could be a dog tooth pattern or a quality that gives a curtain structure that coughs the eye. Qualities like linnen and silk is always a great choice for summer but you shouldn’t be afraid of adding wool in the blend since the wool often gives the fabric structure, both in terms of how it look but also how it fits when mixing it with lighter fabrics. en it comes to the colors we went all in on the earthy tones such as beige, off white, taupe, brown and olive. Pretty much what you need in your closet for summer.
To rap this up I am delighted to been able to do this campaign with Blugiallo presenting the Soft Tailoring collection with my personal twist on it. I guess it all comes down to feeling comfortable and smart in the clothes you wear without overdoing it or trying too hard. Buying less pieces of clothing in good quality with the right fit is always the better choice, at least if you ask me.