Stenströms Presents Their SS21 collection
Stenströms started their business in 1899 and is one the most enrich shirt manufacturers in Sweden. Today their fine line of shirts is well represented outside the borders and known for their stunning quality and fit. With that said, the brand has always been adapted their collections to the current market and listened to the customers needs, the SS21 collection is no exception to just that.
As we see a trend and need in a bit more dressed down look Stenströms have created a program to fill the gap in their collection called ”Sophisticated Sport”. You can find the sophisticated attributes in the jersey pants that has taken a lot of details from a tailored pant. Welt pocket at back and creases front and back with a stitch seam to keep it in place. Another exempel is the hoodie and the flanell shirt with patch pockets that gives the traditional shirt an updated and cooler look perfect for lazy days at home. Our tip is to complement the look with a vest and scarf when going into the city for more elegant and chic look that that dosen’t compromise on its high comfort.
In my opinion this is the new way of dressing and since the tailored look had its peak a few years ago and I’m pretty sure it won’t come back any time soon. What we will continue to come back is our is our everyday wear such as shirts, jerseys and knitwear to layer up with and adjust due to season.
We have gathered campaign images, how I would style the jersey set and our best picks from the SS21 collection below.
Find out more about the collection at stenströms.com.