The Made-to-Measure Denim from Blugiallo

Ever since I can remember, I’ve always had issues finding jeans in high quality with a decent fit that matches my personal preferences. It’s strange to say but I got use to jeans that wasn’t perfect because I hadn’t had any experience or thought as to how my jeans could actually look, feel and fit. That is until I tried custom made ones that’s to say.. In this article I will try to break down and explain why a pair of jeans, custom made to fit your needs and preferences, is a must have in your everyday wardrobe. 

Color and Wash 

The first choice is obviously what color or wash you want for a pair of jeans. This choice is to me often the hardest. Blugiallo offers a wide range of washes from raw denim to dark blue, mid blue and light blue. It is also possible to create your denims in white, grey or black for a more untraditional look of your denims. A major game changer for me was that all washes can be made in a plain finish, which means that the jeans have the same color from the top to bottom. Usually most jeans is being pre-washed to give a certain look, which in my opinon isn’t always a good thing. I rather prefer breaking my jeans in myself to give them a personal and unique patina after years of use.

You’ll find the different washes here.

The Fit

In my opinion you shouldn’t have to compromise with your fit when buying a suit, trousers, a jacket or a pair of jeans. Unfortunately this has been the case for me when it comes to jeans. What I love about the fit of my Blugiallo jeans is the straighter cut adjusted to my body, the higher waist and the perfect fit around my hips and bottom. The result is a natural drape, a super comfortable fit and a more tailored look which makes my jeans perfect to combine with a jacket or blazer, if needed. 

You’ll find the white raw denim here.

The Quality

In terms of quality Blugiallo uses some of the finest weaving mills in the world such as Kuroki and Candiani and the production is made in Veneto, Italy, with over a hundred years of experience. The quality itself can be broken down in two categories which is; The Raw Denim and washed denim with stretch. The raw denim gives the fabric a stiffer feeling while the washed denim with stretch is softer and more flexible. I happen to like both qualities and I wear them both a lot since they give a totally different appearance. I must admit it has been hard taking my Blugiallo washed denim with stretch off since I first got them and I have honestly never had a more comfortable pair of jeans in my closet. 

You’ll find the raw denim here.

Online Tailoring

Last but not least I will take the chance to present Blugiallos latest development for those of you who haven’t tried their made-to-measure service in their physical showrooms or trunk shows. The ”Online Tailoring” experience offers a chance to order your favorite pieces from Blugiallo using a 3D body scan tool, to measure your full body. This unique tool gives Blugiallo your exact body measurements within a couple of minutes by simply taking two pictures of your body. The next step of the process is then to answer a few questions regarding your size and fit preferences (this can also be done together with a measurement professional from Blugiallo via video). What Blugiallo then does is to combine the body measurements, with your preferences, their data as well as professional knowledge and experience to create a unique garment pattern for you.

For me this was an eye opener and a glimpse of how people will be able buy all their clothes in the future – free of compromise and with their personal needs and preferences at the centre. I am not saying that people don’t buy clothes online, because they certainly do, but with made-to-measure clothing we are still not quite there, at least I haven’t tried anything that works as good as I want. With that said I am very positive to Blugiallos new service since I have been able to try both the ”Online Tailoring” and the regular fitting at the showroom and the result of the “Online Tailoring” showed exactly the same measurements as my regular fitting. So for those of you who can’t visit Blugiallo physically, I would highly recommend you to try this service, as you will also experience the same love and care they have via their personal service approach online as well!

You’ll find the washed denim here.

Read more about Blugiallo, browse the collection or book your appointment here.

Blugiallo Campaign Denim FW20 MTM


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